You’ve heard it before. “Time is money.” It is a cliche and when you’re working that 9-5 day job it’s really hard to apply this cliche to your work. When you own your own business it’s a philosophy to live by.
This means you need to look at your business as a whole and the things that are time sucks for you and cost you money by costing you time. Your time is a precious commodity, especially while owning a business and that means that your time is worth money.
You’re going to have to stop seeing yourself as the employee of your business and start seeing yourself as the owner. How much is it costing you to have that fancy packaging? How much time does it cost you to deliver prints and orders personally? How much time do you spend on Facebook getting distracted from your true purpose there, making your business better? How much time and money does it cost you to make a DVD of images instead of uploading them, walking away from your computer, and having it automatically send a download link to your clients via email?
Make decisions based on what can save you both time and money as a business owner and still offer a quality product. You might have to take a step back and look at where you’re spending your money and your time most and see how you can adjust it.
Think about it, the less time you spend working for you business, the more money you make per hour. It leaves you more time to get things done that you might not otherwise. You’ll have more time to spend with your family and even some time to spend on yourself.
One of the things that helps me look at my business from this perspective is asking myself, “how will I get paid for this?” I don’t get paid for giving out business cards when I meet people so my goal is to get paid in website visits. Website visits will result in an inquiry and eventually a booking. If my goal was to book every time I handed out a business card I might come off differently when handing them out to people. Paying myself in website visits puts less pressure on people when I’m chatting with them. When I have meetings with my clients prior to their photo sessions or weddings and then as a follow up afterward I provide excellent customer service and I pay myself in their referrals and new business. That’s how I make my time worth my money.
Take some time this week to step back and look at your business. See where you can save yourself time and money. Don’t be afraid to make those changes!
There are still spots in the >31 Days to a Better Photography Business Online Workshop< which will start on Wednesday.
Also next Monday night is our >Photographing in Manual Mode< online class. If you need help learning manual please join in. If you can’t make it live you can still register and watch it later!