As much as we all love our businesses and taking photos of awesome people, we still also love vacation. Everyone needs a vacation, even people who love their jobs. However, it’s really difficult to go on vacation when you’re a business owner. It’s even more difficult when you’re a sole business owner as most photographers are.
I think the most difficult part of going on vacation with your business is keeping up a consistent online presence while you’re gone. There is a delicate balance between ensuring your business runs while you’re on vacation and actually enjoying your vacation. You don’t want to have to work on your vacation, right?
In this blog post I put together a few tips for everyone about what I do to prepare my business for a vacation while I’m gone. My goal is for it to seem like nothing has changed for my clients and potential customers. I want to keep a consistent social media and blog presence. I want my emails to have responses of some kind. Most of all, I want everything to be automated so I don’t have to worry. There’s nothing worse than a vacation where you end up actually working. We all need that time to feel recovered and refreshed.
Automated Email Responses
When you’re gone set up an automated email response that lets anyone know that you’ll be out of town for these dates and when they can expect for you to return their email. There are a few tips for how to create an automated email response that doesn’t annoy your customers. First, only send it once per email address. Do not set up your email response to send after every single email someone sends. If you’re gone for a couple weeks you may often get a couple of emails from one person and it looks careless to send the same automated response to them every time they email. Once is more than enough. Second, make sure you leave enough information in the response so they know exactly what to expect. It’s one thing to say you’re out of town, but make sure you leave dates.
Schedule Social Media in Advance
Use a free tool like Hootsuite and schedule photo posts, and other social media updates regularly for when you’re out of town. By doing this you are putting out a consistent presence. Your social media dies when nothing is posted. You don’t want to post only vacation photos. Mix in some of your photography portfolio to show people how awesome you are.
Schedule Blog Posts in Advance
My favorite feature in WordPress is the ability to schedule blog posts to publish in advance. When I’m getting ready to leave for a vacation one of my biggest goals is to get lots of blog posts written in advance and scheduled. Whether they’re tips for my clients so their weddings and sessions go more smoothly or they’re posts featuring recent shoots and weddings, it’s always helpful to have consistent content being released on your blog while you’re gone.
You can also write a blog post letting people know that you’re out of town and when to expect responses via email, social media, or phone calls. I love to put this information out in as many ways as possible (email responses, blog, voicemail, etc.) so I feel I’ve done everything possible to ensure people know what to expect.
Change Your Voicemail Message
Finally, the last thing I do is change my voicemail message. This is not just for clients, but also for anyone who calls me. I let them know that I’m out of town for these specific dates and to expect a return call when I get back, or to send me an email if there’s something more urgent.
When you’re preparing to leave on vacation one of the best things you can do for your clients is schedule enough time to finish all of your editing. Don’t make your clients wait for photos if the vacation extends the time frame in your contract. If you can’t get everything done before you leave it may be good to send out your photos to be edited by someone else so you can meet all your deadlines. I prefer to have all my editing done before I leave so I don’t feel like I’ve got something on my plate waiting for me when I get back. It allows me to fully relax.
There’s usually one thing I still do on vacation once a day because it’s incredibly difficult to escape. That’s answering emails. Even if I have an automated response I still like to respond to inquiries and do my best to get them booked. If they have to wait a couple weeks for a response from me they may lose interest. I’m still a business owner so I like to respond to my clients as often as I can.
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