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It’s 2016. CDs are old news. Now people buy their movies on iTunes, own their music digitally and keep photos in digital format too. What inspired me to write this post is the surprising amount of photographers who are still proving a disc of images to your clients. If that’s you I want to encourage you to look to other alternatives, which I’ve listed in this post. Here’s why. In the last couple years many computer companies have stopped creating computers with a disc drive at all. Even though you can purchase one separately it’s likely that we’re now in an age where discs are going to become outdated, if they haven’t already. However you provide digital files to your clients, whether they’re included or you sell them separately, make sure you’re at the very least giving them in a format that will be working in the future.
It doesn’t matter to me how you decide to include digital files in your business and I know there’s still a lot of animosity in the photography industry about terms like “shoot and burn” or “shoot and share.” I’m not here to tell you what’s best. I think there’s a lot of great options for a variety of business owners, who may all like to operate their businesses differently depending on their needs. I’m just here to tell you that CDs are out…and these methods are in…
- Online Digital Downloads – One of the quickest ways to give people their digital photos is through digital download and companies like Shootproof make that super easy. They also give you all kinds of ways to control the downloads too, so you can limit it to certain people, or sell them, or include them in the session fee. It’s up to you to decide how you want to do it, but the nice thing about Shootproof is that it’s easy for your clients to download and there’s no risk of a disc getting lost or damaged in the mail. Plus, you can also sell prints – so it increases your profit opportunities. Shootproof has an automated email reminder system that can push out reminders to your clients to download before an expiration date, or remind them to purchase prints. There are lots of choices in companies if you want to do an online download delivery, but here are 9 Reasons Shootproof is the Best.
- USB Drives – USB/Flash Drives are the best option if you want to give your clients their digital files in a tangible format. In fact, there are all kinds of amazing ways to dress them up, personalize them and really wow your clients with them. One of my favorite ways is by sending a handcrafted wood box (which you can even engrave), with a few prints and a beautiful USB all wrapped up. Ryan’s Denn is literally my new favorite place for this. Their Luxe boxes are simply divine. I don’t say the word ‘divine’ ever, but I’m telling you their boxes are DIVINE. You can order boxes through them and USB drives.
- In-Person Sales – In person sales might mean that you don’t provide digital downloads at all, or maybe you still do. But instead of just putting ye olde CD technology in the mail, consider getting together with your clients in person and trying to sell them all kinds of tangible prints, albums, canvases and other goodies that they can hold in their hands and pass down to generations to come.
Just whatever you do – no more CDs. If your clients still ask for them? Offer them a USB instead.
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