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6 Ways to Add Passive Income to Your Wedding Photography Business

6 Ways to Add Passive Income to Your Wedding Photography BusinessHow cool would it be if you just got a check in the mail every month with extra money on the side for your business? Sounds too good to be true right? Well, this isn’t any “get rich quick” scheme. It won’t exactly make you rich right away, but it can be a great tool to add to your business if you think it might be a good fit.

This blog post is about becoming an affiliate! Affiliates are usually people like you and me who sign up to be an affiliate with a company, and you get a custom link. When you give that link out to anyone and they purchase something from the company through that link you get a little kick back. I love affiliate programs because they’re great for bloggers to earn a little extra bit on the side.

Here are a few tips you should know about affiliate marketing before I get to the nitty-gritty and tell you some awesome places you can become an affiliate for as a wedding photographer.

  • Affiliate marketing requires that you have a disclaimer on any blog post, email or social media post that you earn money when people purchase through the link. Make sure you read more about how you’re required to provide disclaimers. Sometimes different companies have different rules, and you always need to obey the law.
  • In the US the law really wants you to make it bold and easy for people to find your affiliate disclaimer. That means don’t bury it at the bottom of a blog post or try to hide it. You can put a big disclaimer at the top of the post, or put it right next to the link that you make an income from. Just try to be obvious and honest.
  • Don’t become an affiliate for anything and everything just because you can. Be an affiliate for companies you know you’ll actually promote a lot and actually like. That way it’s genuine when you link to them and suggest them.

Now, before we really really actually do dive into where to become an affiliate I need to tell you something. Truth. I don’t want my clients to print at Shutterfly or Canvas Pop. Obviously, I’d like them to print through me as much as possible. However, my theory is that if for some reason they are going to print through someone else – at the very least I should make money off of it. That’s why I’m an affiliate for companies like Shutterfly and Canvas Pop. At the end of the day I’m a business and I do have to pay the mortgage and eat. I know some of you are judging right now, but don’t worry – I always push ordering through me and my quality labs first.

  1. Shutterfly, Tiny Prints, and Wedding Paper Divas – These are all the same company. In fact, Borrow Lenses is also part of the Shutterfly team. Shutterfly can be good for quick prints for scrapbooking and I love sending clients to Wedding Paper Divas to make save the dates, invitations and thank you cards. How great is it to get a little kickback off each of their paper goods at every wedding? I have done a lot of in person sales in the past and used to design and offer these paper goods as services I could provide, but I just didn’t find joy in it and decided it wasn’t for me and this was a better alternative.
  2. Miller’s and Mpix – Miller’s and Mpix have an affiliate program now! I know a lot of photographers who would suggest Mpix to their clients as a good consumer printer lab. Now you can make money every time you suggest it and they go print there.
  3. Modcloth – Modcloth might not be for everyone, but they have some wedding dresses, bridesmaids dresses, and great shoes which a lot of my clients love!
  4. Artifact Uprising – If clients don’t want to print an album with me, this is one of the amazing places I suggest.
  5. Canvas Pop – If they want to print their own canvases…here you go!
  6. Mixbook – This is a new album printing company. Or at least it’s new to me. I discovered it because one of my brides used it and loved it, so I figured why not promote it too?

Now, I’ve got to tell you how you can make these affiliate sales happen. I do it in two ways. One is through my automated email reminders with my clients and another is through blogging. With automated emails I use both Pixifi and Shootproof‘s systems. I use Pixifi to send email reminders from the moment they book up until the day after the wedding. In those emails I link back to a lot of blog posts and other resources I think my clients would love and I can throw in a few of these links too. Once their photos are delivered I switch to Shootproof‘s email system which is connected to their online gallery. With each email reminder there’s instructions to order through me, coupon codes for ordering through me, and several of these printing options with my affiliates that I suggest as well. It is totally okay to say, “If you appreciated working with me at all I’d love it if you used one of these links when you order because it sends me a little kick back.” If you want to start using Shootproof use my exclusive coupon code to grab 25% off any annual plan. Code: SWAILS25

When it comes to blogging I know I can blog about any one of these companies, and mix them up into various resourceful posts for my clients as well.

This is just how I roll and it’s something I’ve implemented more recently, but I’m already loving and seeing a lot of success from. This isn’t going to be for everyone, but for those who have asked I hope this post helps. Maybe you’ll find it appalling that I’d even let my clients order from Shutterfly and that’s okay too. I get it. We all run our businesses differently and do what works best for us and this has been an amazing way to but a cherry on top of the cake of business income.

If you want to know how to become an affiliate for a lot of these companies you can head right over to Share a Sale, which is a website that can connect you to all kinds of companies to start doing affiliate sales. All of these except Millers are listed on there and you can even use my link to sign up with Share a Sale and hey it sends me a little love too (note the disclaimer)! Here’s a link to Miller’s information about affiliate sales.

3 Alternatives to Photo CDs

3 Alternatives to Photo CDsDisclosure: This post contains affiliate links, which means Photography Awesomesauce receives commission if you make a purchase using affiliate links.

It’s 2016. CDs are old news. Now people buy their movies on iTunes, own their music digitally and keep photos in digital format too. What inspired me to write this post is the surprising amount of photographers who are still proving a disc of images to your clients. If that’s you I want to encourage you to look to other alternatives, which I’ve listed in this post. Here’s why. In the last couple years many computer companies have stopped creating computers with a disc drive at all. Even though you can purchase one separately it’s likely that we’re now in an age where discs are going to become outdated, if they haven’t already. However you provide digital files to your clients, whether they’re included or you sell them separately, make sure you’re at the very least giving them in a format that will be working in the future.

It doesn’t matter to me how you decide to include digital files in your business and I know there’s still a lot of animosity in the photography industry about terms like “shoot and burn” or “shoot and share.” I’m not here to tell you what’s best. I think there’s a lot of great options for a variety of business owners, who may all like to operate their businesses differently depending on their needs. I’m just here to tell you that CDs are out…and these methods are in…

  1. Online Digital Downloads – One of the quickest ways to give people their digital photos is through digital download and companies like Shootproof make that super easy. They also give you all kinds of ways to control the downloads too, so you can limit it to certain people, or sell them, or include them in the session fee. It’s up to you to decide how you want to do it, but the nice thing about Shootproof is that it’s easy for your clients to download and there’s no risk of a disc getting lost or damaged in the mail. Plus, you can also sell prints – so it increases your profit opportunities. Shootproof has an automated email reminder system that can push out reminders to your clients to download before an expiration date, or remind them to purchase prints. There are lots of choices in companies if you want to do an online download delivery, but here are 9 Reasons Shootproof is the Best.
  2. USB Drives – USB/Flash Drives are the best option if you want to give your clients their digital files in a tangible format. In fact, there are all kinds of amazing ways to dress them up, personalize them and really wow your clients with them. One of my favorite ways is by sending a handcrafted wood box (which you can even engrave), with a few prints and a beautiful USB all wrapped up. Ryan’s Denn is literally my new favorite place for this. Their Luxe boxes are simply divine. I don’t say the word ‘divine’ ever, but I’m telling you their boxes are DIVINE. You can order boxes through them and USB drives.

    Ryan's Denn Handcrafted Photo Boxes
    Photo Credit: Ryan’s Denn
  3. In-Person Sales – In person sales might mean that you don’t provide digital downloads at all, or maybe you still do. But instead of just putting ye olde CD technology in the mail, consider getting together with your clients in person and trying to sell them all kinds of tangible prints, albums, canvases and other goodies that they can hold in their hands and pass down to generations to come.

Just whatever you do – no more CDs. If your clients still ask for them? Offer them a USB instead.

If you want to learn more awesome behind the business stuff like this make sure you subscribe to our weekly newsletter below, where we’ll be giving out extra special discounts and a few free products only for subscribers this Winter. You can also join our Facebook group, follow us on Facebook, follow us on Instagram, and even follow me on Pinterest where I love to pin social media, blogging, business, and photography tips from all over the web! If you subscribe to our newsletter you’ll need to head on over to your email after you hit the submit button here to confirm your subscription. If you don’t see a confirmation check your junk/spam!

 

12 Tools to Rock Your Photography Business This Year

12 Tools to Rock Your Photography Business This YearDisclosure: This post contains affiliate links, which means Photography Awesomesauce receives commission if you make a purchase using affiliate links.

Hey hey! Today I put together a list of some of my favorite tools I use to rock my photography business daily. Everything from gear related tools to business tools. If you’re really looking for a way to level up your business this year and take something that’s a weakness for you (maybe it’s social media) having the tools available to help you make it a strength can make a huge difference in your business.

I’m not saying you need to run out and buy all these things right now. Everyone has a budget for your business, but I strongly encourage each of you to sit down and figure out what you’re strengths and weaknesses are when it comes to business and how you can use one of these tools to make a weakness into a strength. I’ve always been a believer in investing in your business and looking at these types of purchases as an investment that lets me get my life back and do a better job for my clients.

  1. Fundy Designer – Fundy is an album design software program – primarily. The cool thing is that Fundy has also come out with software to help you design wall galleries for your clients, or to help you collage blog posts and more. If you’re going to invest in some software to automate processes like album design Fundy is simply the best there is out there.
  2. Pixifi – Pixifi is my favorite tool for studio management. I run all my contracts and payments digitally through Pixifi, but it also automates my client reminders and communications as well, which means I get to take back my life and let Pixifi do the hard work for me so I can enjoy more time with family or getting out and shooting!
  3. Made in the Lab – If you haven’t heard of my new business venture with my business partners, Rachael and Jason, then you need to get over and read all about it. Made in the Lab is a web design focused company. We’re dedicated to creating affordable website templates for creative business owners like photographers. If you need a professionally designed website but typically can’t afford all the high fees associated with purchasing a template to design one, well look no further. You can grab a template for only $60.
  4. Showit5 – Showit5 is a brand new website design platform geared specifically toward photographers. It’s all about simple drag and drop website creation, no need to know how to code! Right now Showit5 is invite only based, but you can grab an invite for free from Made in the Lab over here.
  5. Lens Flipper – The Lens Flipper might be my favorite new thing I’ve found at WPPI this past year! If you’re a photographer then you probably know exactly what I’m talking about when you want to switch lenses and you just don’t have enough hands, or a place to set down a lens to do it properly. The lens flipper is a little attachment cap so you don’t have to worry about swapping lenses and having extra hands. It’s so cool. I was able to use it at weddings already and I’m in love. It’s incredibly helpful for swapping out lenses on the go.
  6. Holdfast Moneymaker – I struggle a lot with neck and back problems so the Holdfast Moneymaker harness system is the best way ever for me to hold my cameras. Whether you shoot with two cameras at once, or one (you can attach a lens bag on the other side to even out the weight), it’s perfect for keeping your back happy and healthy. Plus you look badass.
  7. Shootproof – Photo CDs and USBs are out for me and I love delivering photos through digital download with Shootproof. If digital download isn’t your thing that’s okay too, you can still use them as an online proofing gallery and sell prints! There are tons of reasons I could go on about why I love Shootproof, but instead you can read about how Shootproof’s automated email system can help you sell more prints, 9 reasons Shootproof is the best, and this review about Shootproof. You can also take 25% off any annual plan on Shootproof if you use the code SWAILS25.
  8. Lens Rentals Membership – For $79 a year you can never pay shipping fees ever again from Lens Rentals. I’ve only rented a few times and it paid for itself multiple times over already. It can cost $25-50 per rental to ship, so if you plan on renting more than once a year – you already save money. Lens Rentals is also Lens Authority, a used gear sales shop. They are seriously my favorite place to buy used gear. Everything is in pristine condition and the customer service is out of this world.
  9. Professional Graphic Designer – If you’re not into templates for web design (as mentioned earlier) and you want something a little more custom then I highly recommend hiring a professional designer. I’m terrible at design myself, and having Rachael Earl on my team to custom design two websites for me this year (among other projects) has been one of the best investments in life ever. Professional design can go such a long way to making your business look professional. After all, if it doesn’t look like you invest in your business, you can’t expect your clients to as well.
  10. Coschedule – Struggle with blogging? Writing and scheduling posts in advance is an amazing way to keep up with blogging and take advantage of all its marketing benefits. One of the best ways to help me with scheduling is Coschedule. It’s a plugin for WordPress blogs that adds an editorial schedule, but most importantly, it adds a box under each blog post that allows you to schedule social media blasts in advance for after your post is scheduled to go live. It means you can automate the blogging process, write when it works best for you, and then not have to worry about remembering to post on social media about your blogs.
  11. Edgar – Speaking of social media scheduling tools, let me tell you about Edgar. Edgar is a bit pricey in terms of scheduling, but if social media is something you majorly struggle with – Edgar can also be a lifesaver. I would say it’s definitely one of the best investments I have spent in the last year. It’s a social media scheduling tool for Facebook and Twitter. Unlike Hootsuite, where you have to go in and schedule posts, Edgar allows you to create a huge library of updates and sort them into various categories. Then you can assign the categories to post at specific times of the week to specific accounts. So Edgar actually does the scheduling for you, by cycling through your library and then making the posts go live. Even though it seems pricey in terms of a monthly investment, it’s WAY cheaper than hiring a social media assistant and it makes your social media basically hands free.
  12. Schedugram – The only thing Edgar can’t do is schedule on Instagram. In fact, a lot of Instagram scheduling programs still don’t fully automate the process. They have to send a reminder to your phone to post something. You have to drop everything you’re doing to post it at the time you wanted it to go live and then who knows…you’re probably off track chasing down weird hashtags on Instagram.  Hours later you’ve lost tons of productive work time. Am I right? That’s where Schedugram is different, it schedules and fully automates the process for you, unlike Latergram. You just schedule everything by logging into your browser on your desktop and then voila – it takes care of Instagram for you and you get your editing done. Between this and Edgar, I do often feel like I’m spending a big investment on social media, but I can’t tell you enough how much I’ve also earned back from that investment in terms of followers, leads, and actual bookings…plus happier clients and a happier husband who I can actually spend time with! Here’s a blog post I wrote about Schedugram and how to actually automate your Instagram posts.

If you want to learn more awesome behind the business stuff like this make sure you subscribe to our weekly newsletter below, where we’ll be giving out extra special discounts and a few free products only for subscribers this Winter. You can also join our Facebook group, follow us on Facebook, follow us on Instagram, and even follow me on Pinterest where I love to pin social media, blogging, business, and photography tips from all over the web! If you subscribe to our newsletter you’ll need to head on over to your email after you hit the submit button here to confirm your subscription. If you don’t see a confirmation check your junk/spam!

 

Backup Systems for Photographers

Backup Systems for Photographers

Backup Systems for PhotographersDisclosure: This post contains affiliate links, which means Photography Awesomesauce receives commission if you make a purchase using affiliate links.

If you’re a photographer you’ve probably heard about how you need a backup camera in case yours breaks while shooting a wedding, or a backup flash, or a backup lens, or a backup photographer (second shooter). You’ve probably also heard that you need to backup your images, but there’s so much information out there on the subject that it can be really confusing. So, here are a few tips to start off this post before we get more specific…

  • Always have images backed up online somewhere. If your house burns down or your computer and hard drives are stolen – at the very least – you still have images backed up online.
  • Store images on an external hard drive and not the built in one on your computer. Junking up your computer with thousands of huge image files can slow it down – so I store everything on external drives.
  • Even your backups need backups. Losing a client’s images can be devastating – so when you consider how you have your images stored and backed up, you really need to consider every possible thing that could happen and prepare for it.

Next, I’ll go over some of the systems I use to ensure I keep images as safe as possible!

Camera Dual Card Slots

Not all DSLRs come with a dual card slot for your memory cards, but if yours does you need to utilize it. Dual card slots are my first line of defense in backing up images. Instead of using it as extra storage I have my camera write the image files identically on each card so I have a full back up right in camera. This was such an important feature to me as a wedding photographer that it was the deciding factor in updating to the 5D mark iii when it came out years ago.

Crash Plan

Storing a backup of your image files is super important, but so is a huge backup of your entire computer (image files included) online. Crash Plan and Back Blaze are two companies that offer online computer backup. They aren’t offering online storage like Dropbox where you can go in and select a file and access it. These are backups of your entire computer and any external hard drives you have connected. Since these huge backups are stored online they’re perfect in case of a really terrible emergency where your computer is stolen or broken and you need to restore it later. I recommend Crash Plan over Back Blaze because of one big difference. As a photographer I store all my photo files off my computer on external drives. It helps keep my computers clean and running well. On Back Blaze you can include an external drive in the backup, but if you unplug that drive later or delete any files it won’t store them after 30 days. Instead, Crash Plan keeps backups stored of your external hard drives whether you’ve deleted information or unplug it. It’s just that added step of security that made me chose Crash Plan.

Dropbox

Okay Dropbox is awesome because it works as online storage where you can go in and access the files, not just as a backup like Crash Plan. Drop box is part of my backup workflow when I’m shooting weddings and clearing memory cards and need to ensure that I’ve stored the files on a couple external drives and somewhere online so I can access the files from anywhere if anything happens. I only use this as temporary storage for unedited RAW files typically. Then once I’m done and they’re edited the edited files are stored online on my Shootproof account.

External Hard Drives

There’s a rule of three that I use when it comes to storage. Store your files in 3 different places. I have an external hard drive where I store my files, then it’s backed up online with Crash Plan, and then my final edited files are stored online on Shootproof. I use a Lacie external hard drive because they’ve come highly recommended to me and they’re super durable. As a full time photographer I store all my RAWs and my finished edited files on my external drive. You don’t need to get rid of your RAW files unless you really want to. External hard drives are becoming more and more affordable these days so it’s easy to keep those RAW files in case you ever want to go back when your style has changed and re-edit or revisit something. I use about 3TB of external hard drive storage every year.

When I’m traveling for photoshoots I also need an external drive for photo storage and I really like Sandisk’s flush 64GB USB drives. They’re perfect for an external hard drive backup while traveling for work. I always unload my photos on there, keep them on the memory cards, and upload them to dropbox as an extra precaution before I get home – just in case! You can purchase these in larger sizes like 128GB or smaller too.

Apple Time Capsule

As another temporary storage workflow backup I use our Apple Time Capsule for external file storage that I can access via wifi. Since I use about 3TB per year I generally don’t keep any files on my time capsule for longer than a year, but it acts as a mirrored backup to my LaCie drive just so I have things stored in another extra spot! The Apple Time Capsule acts as a wireless router for your home internet, but also as an external hard drive you can access through that wifi connection instead of it being plugged in. My favorite thing about it, is that I can access it from my MacBook or iMac easily.

 

At the end of the day if you’re doing everything in your power to ensure nothing happens to your clients’ precious memories that’s great. Backup systems and storage are an investment and can be expensive over time, but it’s worth it. Another recommendation is errors and omissions business insurance. This is like malpractice insurance for doctors, but for photographers it helps us with legal protection if something happens to image files on your memory cards or in your backup systems. It can be pretty expensive to buy on its own, but you can get that same type of coverage through Professional Photographers of America. They refer to it as an indemnification trust.

Lastly, I’d like to point everyone in the direction of some good information on taking care of your memory cards. Memory cards are the first step in your chain of digital storage for your image files and it’s so important to ensure you are treating them correctly. They’re sensitive little guys and there are a lot of dos and don’ts that can help ensure your memory cards last a long time.

How to Sell Without In-Person Sales – The Specifics

STEPSDisclosure: This post contains affiliate links, which means Photography Awesomesauce receives commission if you make a purchase using affiliate links.

After a recent blog post on how to sell without using in-person sales I got quite a few follow up questions so I thought I’d do a follow up blog with more specifics for those of you who asked about them.

Here’s what I will say and will aways maintain – everyone’s business is different. There is no one right way to do things. Don’t feel bad if you don’t have the time or drive to incorporate in-person sales in your business. You always have to do what’s right for you and there are so many different paths to get to the same result. I think all photographers should encourage their clients to purchase tangible items – because nothing can beat tangible memories. However, we all have to get to that result in different ways that suit our business model, lifestyle and personality best.

In my last blog post I mentioned some specific tips like using an online gallery, advertising in advance, educating clients, providing incentives, not overpricing and using a professional lab. I’ll elaborate on a few of these things with more ideas for you guys!

Using an Online Gallery – Last time I blogged about how I used Shootproof to automate sales for me and have a professional lab fulfill my orders so I can go on about my day doing whatever I want to and not worrying about the sales. Aside from allowing you to create your own prices and chose what items you want to sell, Shootproof has a few other features that make online sales easy. If you want to use Shootproof just use the code SWAILS25 to take 25% off any annual plan!

  • Automated Print Release – If you let your clients purchase digital files from you, Shootproof sets up a print release that will email with their files automatically after the purchase. That way your clients don’t have to bug you when they take those digital files to a consumer lab and try to print them on their own. They just need to print out your print release and take it with them. If you need some print release wording – stop by this link.
  • Gallery Introduction – One of my favorite features of Shootproof are the layouts of the galleries. You can actually have a written introduction to each gallery before your clients click through to view the photos. This little intro is a great spot to remind clients that they can purchase professional quality prints and products right through your gallery. You can also use this intro to remind them to share the gallery link with friends and family to gain sales as well. (see photo for sample)Screen Shot 2015-06-16 at 4.55.51 PM
  • Automated Email Reminders – Emailing your clients reminders of when their gallery is going to expire, or other incentives is awesome, but Shootproof lets you take it to the next level with automations – where Shootproof will just email out automated reminders to any of your clients for you. You can email them discount codes, expiration reminders, print order reminders and more this way. It’s a great tool to let your system take care of the client order reminders for you, instead of having to worry about fitting them into your schedule yourself.

Advertise in Advance – On the last blog post I talked about putting together systems that will showcase your products to clients before the session so they know what they can purchase and are planning on it, even if they purchase online rather than in-person. Here’s a few ways you can incorporate this type of advertising into your workflow.

  • Blog About Products – People always say they never know what to blog about when it comes to their photography business, but this is a very easy solution in my opinion! Start ordering sample products, photograph them beautifully and write blog posts about what you sell. Then you can always link back to those blog posts when clients inquire about products. You can link back to these blog posts as references in emails when reminding clients about product purchases.
  • Create Product Brochures – Just like blogging about your products you can create magazines, brochures or other tangible items to send to your clients or give out when you meet them. These are price sheets and samples they can take home so they fall in love with what you sell and will want to buy it later.
  • Create a Client Lounge – A client lounge is basically just a private portion of your website that only your booked and paying clients can see. In this area you can showcase products, dive into price lists and explain how and where to buy these things to your clients.
  • Showcase Products During Consults – Even if you don’t do in-person sales, but you do consults before bookings this is a great time to showcase products and imbed the idea of purchasing albums, canvases or other goodies later during their experience with you.

Educate Clients – Teaching and showing clients the difference between consumer grade products and professional lab products is a really big deal and can make or break your sales. I definitely encourage photographers to be honest with their clients. Buy samples of prints from consumer labs like Walmart and Shutterfly and show them how they compare to your professional grade products. These can be great for blog posts, promotional material in a welcome kit or something you showcase during a consult. You don’t have to be in-person to get this idea across. Knowledge is power and these days people are purchasing services and products from brands solely because they want to support that brand – not necessarily because of the quality or product itself. This gives small business owners a huge advantage because people love it when we’re authentic and honest. Be honest with your clients about where their money goes when they purchase prints somewhere else, and how it benefits both them and you when they purchase through you.

Providing Incentives – In my previous blog post I talked a little bit about how you can use incentives to get clients to purchase from you. Here are a few ideas on incentives you can incorporate into your business. These might be good paired with Shootproof’s automated email reminder system.

  • Give each online gallery an expiration date and remind clients that their last chance to purchase professional products from you is before the expiration date. You can schedule automated emails around an expiration date to do a countdown of 30 days, 2 weeks, 1 week, last day, etc. to encourage sales.
  • Furthermore you can also provide a discount to clients. Maybe the sooner they order the bigger the discount? Let’s say you give all your clients 90 days with their online gallery. Perhaps you could set up your discount incentive like this. Order within the first 30 days and you get 20% off, after 30 days you only get 10% off, the last 30 days you only get 5% off, and maybe the last week of the gallery you get no discount at all. You could automate these email reminders right through Shootproof…pretty awesome eh?

Use a Professional Lab – a few of the questions I got after my last blog post on this topic were about which labs to use. I’ve used a lot of different labs and these are the few that really stand out to me with quality products and a great customer experience for me and my clients.

Become an Affiliate Marketer – Affiliate marketing programs are amazing. Basically you as a business owner can sign up to become an affiliate of any service you think your customers would love to use. If you’re approved to be an affiliate for a certain business you are given unique URLs that track back to you. Anytime a customer makes a purchase using one of your links – you get a kickback. So, how can affiliate marketing help you as a photographer?! Well…even though we don’t love companies like Shutterfly for our clients prints, inevitably sometimes clients are going to print a bunch of 4X6s there to scrapbook with. Why not get a kickback when they order those prints? There are tons of online programs you can do this with. If you would love for your clients to purchase wedding invitations, save the dates, graduation announcements, thank you cards or other stationary through you, but you just don’t have the time to do it – becoming an affiliate may be an amazing way to get a kickback by promoting those companies to your clients. I love earning passive income from my clients purchasing prints through Shutterfly or thank you cards through Wedding Paper Divas…I definitely can’t complain! Here are a few companies you might consider becoming an affiliate for.

Affiliate marketing doesn’t end there. You could become an affiliate for a wedding dress store or other companies you know your clients will use. You can throw those affiliate links on your photography blog, in your reminder emails through Shootproof (have I said how much I love Shootproof yet?!), in your client lounge and anywhere else you can think of. If you’re interested in utilizing some passive income techniques through these affiliate marketing things – just search “affiliate” on any of their websites and follow the instructions to sign up! Make sure you go over affiliate linking laws, disclosure of affiliate links is REALLY important – like the disclosure you see at the top of this post because some of my links here are affiliate links.

 

Hope this blog post gives you some new ideas of how you can use various marketing techniques to still sell prints and products even if you aren’t into in-person sales. A lot of these techniques are the similar to things that in-person sales uses.