One of the questions you guys ask pretty often is what kind of website should you have, a blog website vs. a portfolio website?
There are pros and cons to both and what you decide will ultimately be a decision based on what fits you best. As with many things in the photography industry, there isn’t always one right answer.
Here are a couple lists about blog websites vs. portfolio websites to give you an idea of what they have to offer.
- blog space where you can continually update content and add new content to your website
- awesome for SEO (search engine optimization) since you are always adding new content that can be searched
- cheaper to purchase and build
- easily customizeable
- Use services like WordPress to build your blog and Pro Photo Blog as a way to customize the theme on your WordPress blog
- no knowledge of html or other coding types to create
- not always as professional looking
- static content – meaning the content is not as easily updated and doesn’t continually change the way a blog does. The content is written once and stays the same.
- easier gallery and photo viewing
- more difficult to update than a blog
- very customizable depending on what service you use
- Use services like Showitfast, Zenfolio, etc.
- No need of html or other coding types to create
- more expensive to customize and operate
Personally, I see the benefits of having both and like to have both. I don’t want to feel limited to one type. In the past I’ve struggled to take a blog based design and make it as professional looking as a portfolio styled website. Instead, my main website is my portfolio website where the information is static and doesn’t change very often. I update it maybe once or twice a year to refresh the portfolio and change the information if needed. However, I want the benefits that blogging has to offer with SEO. Constantly creating new content for search engines to read makes your website have the potential to be found in search engines even greater and it provides you a way to show more photos than you would in a traditional portfolio website. Instead of only showing your very best work in a portfolio website you can also show the very best of individual photo sessions with a blog and allow people to get to know you on a personal basis, which may be a deciding factor in who they chose as their photographer.
I would recommend to anyone that they should give both a try so you can have the benefits of a professional looking online portfolio with the marketing benefits of a blog too. I host my >portfolio website< and >blog< at two different domains, but they are linked and connected so no matter which one someone stumbles on first they can find my information.