Marketing

These 4 Tools Help You If You Hate Blogging, but Need to Do It for Business

This post that I am writing right now, which you are reading at some point in the future, was blog post number 5 I wrote in one day. At this early point in writing the blog post I had written 3,433 words exactly. None of these blog posts were checked yet for spelling and grammar. I just wrote.

You’re probably thinking, okay yeah it’d take me all friggin’ day to write five blog posts too, but here’s the kicker. I started writing at 6:38 pm on this day. As I write these very words, it’s 8:07 pm. In one and a half hours, I had written four blog posts and a portion of this one.

Some people who read Photography Awesomesauce think I’m a writer. People tell me all the time they could never do what I do and blog as much as I do. I own four businesses, and I’m supposed to be writing eight blog posts a week. Three blogs for my wedding photography business (one of them video), two blogs for Rock Your Weird, one blog for Made in the Lab, and two a week for Photography Awesomesauce. That’s a lot of writing.

The truth is, the last few months it has completely overwhelmed me and I’ve failed at it most of the time, but I know the importance of blogging, and I need to do it. So I’ve vowed to keep up with it in 2017. I knew I needed to re-evaluate what I was doing and find some new solutions to be prolific. That’s what I wanted to share with you guys today.

I know a lot of wedding photographers who know they’re supposed to blog, but they don’t because they hate writing. You wouldn’t be a photographer if you loved to write. Some people post blogs with just photos and no words because the writing part is THAT overwhelming. I’m with you. I’m not an original writer, and I’m pretty sure the past grammar mistakes and spelling errors all across this website can be a testament to that. What can I say? I’m not perfect, and I’m okay with that.

I believe anyone can write, though. You don’t need to be the next JK Rowling or JRR Tolkien (boy was he a master of words) to write for your business. What matters in blogging is the opportunity to be found by a search engine and a post with just photos and no words is a lot less likely to be found, just ask my friend Fuse over at Get Found with Fuse. She’s the best for search engine optimization (SEO) that I know. You can also join her Facebook group too! Anyway, your blog posts need to have words. It’s hard to write about our clients though and weddings without it all sounding the same. So here are a few tips for you. Also, I’d highly recommend downloading the 101 Blog Post Ideas for Wedding Photographers. These are in the format of titles, so you have something to work with right away, that’s easy to outline, and it’s written content that can blow your blog right out of the water and help you get found by wedding clients!

Here are a few tips that have completely changed how successful I am at getting my blogging done regularly, that I wanted to share with you.

1. Turn off your computer notifications. One of the best parts about living in this technological age is how connected all of our devices are to us, but also to each other. My iphone sends texts to my Mac, and they interrupt me all day long. Then there’s the email notifications, the ones from Slack from my business partners and all the other things the computer thinks I want to interrupt me. If you have notifications coming in on your computer, TURN THEM OFF RIGHT NOW. I mean it! You can get so much more work done without them. I don’t mean only blogging either. Think about how much faster you can edit without all those distractions too.

2. Download the $10 app Writeroom. I know for sure it’s available for Mac, but I can’t speak to other systems. This app is just a plain text area to type. Writeroom is where I type all my blog posts. It doesn’t spell check as I go, underline anything and it fills the entire computer screen. So all I see is my blog post. No distractions!

3. When it’s time to blog I recommend doing it in a couple of differnet phases. The first step is just writing; the second phase is copying and pasting into your blog platform, and the third phase is fixing the grammar. The best thing I’ve ever done for my blogging and writing is just to sit down, open WriteRoom and just write. Don’t think about spelling, don’t think about grammar. Don’t hit that delete or backspace button at all. Just sit down and write as if you were having a conversation with your bestie and see what comes out. Once you’ve said all you need to say, then you can worry about formatting it as a blog post and fixing all the errors. Writing without distractions gives me so much clarity while writing and helps me be insanely more prolific. It takes the stress and anxiety out of worrying about saying just the right thing at the right time. This technique is a little bit like the infamous “morning pages” technique, except I do it digitally. There’s an idea with morning pages if you sit down and just write in a notebook with no technology you’ll write more. The only reason I do it digitally in Writeroom is that I can write a lot faster and writing everything by hand makes my hand hurt, and I don’t want to spend the transcribing it to my computer later.

4. Grammarly. Yes. That’s all…just kidding. Grammarly is one of the best ways I’ve spent my money lately in blogging and just general business stuff. It’s an app that corrects both your spelling and your grammar like a boss. It’s so good. I am pretty sure it’s vastly improved my writing skills without me even knowing it. You can use it for free, or, if you want to pay for a year, it’s not that expensive. The extra features in the paid version are useful for grammar. I use them all the time!

With that said now I’ve written 4,478 words officially and need to stop writing, pat myself on the back for writing five blog posts and get them copied over to WordPress, formatted and then checked with Grammarly. For the record, it’s 8:22 pm and I hope you’ve found some useful information in here!

20 Things That Will Change Your Wedding Photography Business in 2017

Let’s talk 2017. It’s the third day of January and everyone is all, “OMG let’s be thinner” or “I vow to drink more water.” My social media news feeds are full of weight loss goals, detoxing and people are complaining about crowded gyms. Let’s get real, though. My resolution is to eat as much guacamole as I can because you never know where life will take you.

If avocados go extinct, I want to know that guacamole and I lived as loud as we possibly could. I also promised myself I would stop wearing all my old leggings with holes where my thigh gap could be. I’ll keep you posted. In the meantime, let’s talk about some actions you can start doing right this very second to give your wedding photography a damn good business makeover this year.

Here’s why you need to stop what you’re doing right now and start thinking about changing your business. The truth is, photographers (like all creatives) don’t have a background in business stuff. Sure, there’s the odd photographer here or there with a business-related degree or other experience. But most of us are just flailing around trying to fake it until we make it and figuring shit out along the way. I’m pretty sure as a collective group, most of us are in this because we like the photography part and the business stuff we should just chuck in the nearest dumpster and light a fire in it. It’s easy to give up when that stuff is so foreign and, truth be told, as boring as watching water boil.

My biggest challenge for you this year is to challenge yourself. If you want your wedding photography business to be bigger, shine brighter and pay the bills you have to hustle. You can’t just sit around doing the same thing you always do. I’ve met a lot of photographers who see things in their business that aren’t working, but they put them all inside their safety net, tuck that away in their pocket and let it weigh them down by carrying it day in and day out. Owning a business is a constant risk, friends. I get it. I really do. It might not seem like it in the words of this blog post, but I’m a ridiculously cautious person. So careful my mom frequently mentions how surprised she is that I’m even stepping out and owning not just one business, but four. I can’t say for sure, but if I had grown up, put a gigantic bubble around my house and never came out it probably wouldn’t have surprised her at all. I guess I’m just one of those people that thrives on the hustle at the end of the day. I can put my concerns aside because the challenge of hustling every day ultimately brings out the best in me. Right now, if you’re in your safety bubble all you have to do is pop it, and you’re out and exposed. Once you’re exposed, that’s where you can start challenging yourself to be the best business owner you can be.

Make it your motto to try new things this year. Try new marketing. Think about your business from a different perspective. Throw out the crap that’s not working and problem solve to replace it with a system that does work. One thing creatives are good at is problem-solving. Today I’m giving you 20 solutions for various business problems in our industry. If you’re brave enough to try something new this year, one of these things might just be the awesomesauce that turns your business around.

Let’s do this.

Disclaimer: I’ve thrown in some affiliate links in here. That means if you click something to purchase or sign up I may get a kickback. Since this blog is full of free awesome advice, it’s always super appreciated to get these little kickbacks if this helped you in any way.

  1. Let go of perfection. Life is not perfect. Your business is never going to be perfect. You are never going to be perfect. And that’s ok. The world needs less perfection. Messy is what makes us stronger and turns us into the best version of ourselves.
  2. Automate your client emails. It is impossible to keep up consistently with all your wedding clients sometimes. Before doing automated emails, I’m pretty sure not all my clients received the same customer service experience. Now my automated email system is filled with reminders, tips, and helpful info for all my clients as they go through the planning process. I use Pixifi to automate my emails. I highly recommend Pixifi. Their customer service is just so good. I also teach a class on automation (for my other business Rock Your Weird) that includes my email templates and a lot of other fun, excellent automation stuff.
  3. Create an annual marketing plan. Marketing works best well thought out and planned in advance. Sometimes we run late when it comes to planning a marketing opportunity, and we lose out on revenue by not being organized. Make a 2017 marketing plan with all the holidays, sales, and significant events you’re at to help point potential clients in your direction.
  4. Write goals for your business and give each goal 3 action steps you can do to make sure each of those things happens. Writing down clear goals is great, but you will get nowhere achieving them if you don’t have ideas for how to reach these goals also written down.
  5. Update your website portfolio. It’s easy to create a website and then forget about it. You should be updating it frequently with your new portfolio images.  Updating your site regularly helps keep it on Google’s search engine radar too!
  6. Rebrand! Don’t just create a new logo, though. Spend time building a brand people connect with on an emotional level, a brand with lots of personality! Rock Your Weird has blog posts on doing just that.
  7. Remember you don’t need to do business the way everyone else does. There are hundreds of ways to accomplish the same results when you’re a business owner. It’s up to you to create a business model that works for you.
  8. Be willing to break the rules. You’ve probably heard rules about adjusting your aperture based on how many people are in a photo. Or maybe you know rules about how many images you’re allowed to have on your website portfolio. Maybe there’s a rule about editing photos you follow. Break the rules and do what inspires you instead.
  9. Re-evaluate business expenses from last year and adjust your pricing to reflect your current finances accurately.
  10. Add your location to your website. It’s easy to forget to put where you’re at on your site. If you forgot, now is the time to take 5 minutes and add it so you can automatically increase your chances of booking.
  11. Start using Pinterest for marketing. Pinterest is where clients are at finding inspiration for their weddings. It’s the ideal place to find new wedding clients. If you’re not using it, you’re missing out. My friend, Fuse, has a business called Get Found with Fuse where she teaches SEO (search engine optimization) for creatives. She offers an excellent Pinterest SEO class to help you get found on Pinterest!
  12. Blog about tips that help your potential clients. Knowing what to blog about is hard, but the more resourceful you are for customers, the better your chances are of booking clients this way. Don’t know where to get started? You can download my 101 blog post ideas for wedding photographers for free! That’s enough blog post ideas to last you a couple of years if you post once a week!
  13. Automate your social media to create a consistent presence. Nothing is more freeing than knowing you’ve got your social media posting for you while you sit back and drink more wine and watch more Netflix. Plus all that free time means you can spend it accomplishing other marketing ideas.
  14. Reuse sneak peek images on social media. I spent years posting each photo I took of a client as a sneak peek and then never touching them again. I felt dumb when I realized I could keep posting them each year and gain new customers.
  15. Set business hours and keep them. Just do it this year. I need to do better at this.
  16. Create an editing workflow that helps you edit faster and get things done.
  17. If you’re one of those people who has a hard time being themselves in business, it’s time to take that wall down and practice being a little more vulnerable with your clients. Customers love honesty, authenticity, and vulnerability. However, it’s natural to act super formal in your business and forget to be yourself. The one truly unique thing you have going for you compared to other wedding photographers is your personality.
  18. Read Zombie Loyalists by Peter Shankman. Best business marketing book ever. If you want to know how to make your clients turn into walking talking billboards for you, this book will teach you just that.
  19. Find one editing style you like and stick with it. Consistency creates trust. Trust is everything in marketing.
  20. Only you get to define what success looks like for yourself. Figure out what success looks like for you and life your life according to your rules.

If just one of these 20 things stands out to you, do it. Remember to challenge yourself in business.

How about more awesomesauce?

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5 Tips for Relocating Your Photography Business

5 Tips for Relocating Your Photography BusinessI’m knee-deep in what seems like endless to-do lists for the next two months. We’re moving. 5 hours away from the Denver area to one of the most remote spots in the state. It’s a small town. When I say small. I mean small. I know it can be hard to comprehend, but let me tell you…the only grocery store is also an Ace Hardware. At first my thought was, “well at least there’s a grocery store.” However, after my first visit to the grocery store…I’m preparing to shop for groceries at the nearest town, which is an hour away and also in Utah (it’s also still ridiculously small). The produce section had about one of a handful of veggies. You may have been able to get a small broccoli crown for $5 each. There was only one on sale at the time I was there.

Basically…it’s small. I think the thing I’m most sad about is no movie theater. I’ve been a movie-goer for as long as I can remember. The nearest towns to where we’ll be going are all about an hour and a half away. They’re still pretty small too. I’m moving at the end of this August and the biggest question I’ve received is, “Oh no! What will you do about your business?!” Then they quickly answer their own question and say, “Oh well you can just shoot weddings there.” Um yeah…because a town of 2,000 people without a real grocery store is such a hot spot for weddings.

So here are a few things I’m learning along the way. This will be the first time I’ve moved my business a long distance and hopefully I can follow up this post with more info as I go through it all.

Raise your prices right away.

As soon as I knew we were relocating I raised my prices. I still plan on shooting anywhere in the state of Colorado. That means my plan is to simply increase my pricing to include the cost of travel for all weddings inside state lines. That way pricing is simple and easy for people to understand. I did this a couple months ago when we got news of the move and it hasn’t stopped booking at all. Since I’m lucky enough to still be in driving distance of where I photograph a lot of weddings it may seem like much hasn’t changed, but it is a lot more difficult to balance double header weekends if they have different locations, find a place for the dogs and do everything else.

Change your locations online.

I’ll be moving to the “Western Slope” as we like to call it in Colorado. So it gives me a whole new list of mountain towns and wedding locations I can incorporate into my website wording. By listing those locations on my website, I’m opening up my search engine optimization (SEO) so I have a better chance of being found in a Google search for new locations. Make it clear to readers where you’re at and where you’ll be available. If you’re living in a small town one of the best things you can do is use nearby larger towns to anchor your locations to a larger audience. You might have to step out of your comfort zone and be willing to travel too. I’m still keeping my Denver stuff on my website so I can shoot anywhere. I’ll just make my audience larger by expanding to all new towns.

Be OCD about planning.

This. So much this. I can’t even tell you. I run 4 businesses so photography is just one of them. While the other ones aren’t location sensitive, the wedding photography is. Between doing most of the paperwork and packing myself and everything else I will admit I’m totally overwhelmed. Knowing that I still have to photograph about 15 weddings in the month before and after I move means that I have to become a time management goddess. I sat down with a calendar and wrote down which days I have weddings and where they are. Then I had to plan for the first month after I move where I get to drive back down to Denver every weekend for double (and triple) header weddings. So I marked off the weddings, the driving days and looked at what was left. Just enough time to keep up on editing. I have a very tight calendar with days marked off for packing now too. The best thing you can do so you don’t lose momentum or fall behind on editing for your clients is to plan which days you’re going to do it all – and then STICK TO IT.

Decide how to let your clients know.

I’m not one for announcing price changes or big things on social media. I don’t feel its necessary, but I understand why other business owners do. I just made my price change and started handing out those prices to all my inquiries after that date. I also won’t be making a big announcement about moving in the midst of one of the busiest parts of wedding season either. No need to panic my clients. I’m just going to keep on with how things are going because I know I’ve got my plan, my strict schedule and that I’ve got this. Moving isn’t allowed to be an excuse for neglecting my clients.

Prioritize.

With as many projects and businesses as I’ve got going on prioritizing is key. There are big things I’ve been wanting to work on, but I’m learning they have to wait. Right now my priority is to simply stay on top of things for my clients first and foremost. My to-do list for all businesses is left to blogging, social media, and editing. With a bit of client communication, wedding timeline building and things like that thrown in. Updating my website, making new online classes, and any other big projects are not happening. During the move itself I’m just going to keep up with the bare minimum of things needed to keep the business running and in Winter when wedding season is done and I’m living in the middle of nowhere (with no movie theater to distract me), I’ll have tons of projects and things to work on. It’s important to not burn yourself out and ensure you’ve got your clients and customer service at the top of your list during stressful times. If your clients see you handling things like a boss when they know you’ve got a lot on your plate, they’ll love you even more.

Want More?

If you want to learn more awesome behind the business stuff like this make sure you subscribe to our weekly newsletter below, where we’ll be giving out extra special discounts and a few free products only for subscribers this Winter. You can also join our Facebook group, follow us on Facebook, follow us on Instagram, and even follow me on Pinterest where I love to pin social media, blogging, business, and photography tips from all over the web! If you subscribe to our newsletter you’ll need to head on over to your email after you hit the submit button here to confirm your subscription. If you don’t see a confirmation check your junk/spam!

6 Ways to Add Passive Income to Your Wedding Photography Business

6 Ways to Add Passive Income to Your Wedding Photography BusinessHow cool would it be if you just got a check in the mail every month with extra money on the side for your business? Sounds too good to be true right? Well, this isn’t any “get rich quick” scheme. It won’t exactly make you rich right away, but it can be a great tool to add to your business if you think it might be a good fit.

This blog post is about becoming an affiliate! Affiliates are usually people like you and me who sign up to be an affiliate with a company, and you get a custom link. When you give that link out to anyone and they purchase something from the company through that link you get a little kick back. I love affiliate programs because they’re great for bloggers to earn a little extra bit on the side.

Here are a few tips you should know about affiliate marketing before I get to the nitty-gritty and tell you some awesome places you can become an affiliate for as a wedding photographer.

  • Affiliate marketing requires that you have a disclaimer on any blog post, email or social media post that you earn money when people purchase through the link. Make sure you read more about how you’re required to provide disclaimers. Sometimes different companies have different rules, and you always need to obey the law.
  • In the US the law really wants you to make it bold and easy for people to find your affiliate disclaimer. That means don’t bury it at the bottom of a blog post or try to hide it. You can put a big disclaimer at the top of the post, or put it right next to the link that you make an income from. Just try to be obvious and honest.
  • Don’t become an affiliate for anything and everything just because you can. Be an affiliate for companies you know you’ll actually promote a lot and actually like. That way it’s genuine when you link to them and suggest them.

Now, before we really really actually do dive into where to become an affiliate I need to tell you something. Truth. I don’t want my clients to print at Shutterfly or Canvas Pop. Obviously I’d like them to print through me as much as possible. However, my theory is that if for some reason they are going to print through someone else – at the very least I should make money off of it. That’s why I’m an affiliate for companies like Shutterfly and Canvas Pop. At the end of the day I’m a business and I do have to pay the mortgage and eat. I know some of you are judging right now, but don’t worry – I always push ordering through me and my quality labs first.

  1. Shutterfly, Tiny Prints, and Wedding Paper Divas – These are all the same company. In fact, Borrow Lenses is also part of the Shutterfly team. Shutterfly can be good for quick prints for scrapbooking and I love sending clients to Wedding Paper Divas to make save the dates, invitations and thank you cards. How great is it to get a little kickback off each of their paper goods at every wedding? I have done a lot of in person sales in the past and used to design and offer these paper goods as services I could provide, but I just didn’t find joy in it and decided it wasn’t for me and this was a better alternative.
  2. Miller’s and Mpix – Miller’s and Mpix have an affiliate program now! I know a lot of photographers who would suggest Mpix to their clients as a good consumer printer lab. Now you can make money every time you suggest it and they go print there.
  3. Modcloth – Modcloth might not be for everyone, but they have some wedding dresses, bridesmaids dresses, and great shoes which a lot of my clients love!
  4. Artifact Uprising – If clients don’t want to print an album with me, this is one of the amazing places I suggest.
  5. Canvas Pop – If they want to print their own canvases…here you go!
  6. Mixbook – This is a new album printing company. Or at least it’s new to me. I discovered it because one of my brides used it and loved it, so I figured why not promote it too?

Now, I’ve got to tell you how you can make these affiliate sales happen. I do it in two ways. One is through my automated email reminders with my clients and another is through blogging. With automated emails I use both Pixifi and Shootproof’s systems. I use Pixifi to send email reminders from the moment they book up until the day after the wedding. In those emails I link back to a lot of blog posts and other resources I think my clients would love and I can throw in a few of these links too. Once their photos are delivered I switch to Shootproof’s email system which is connected to their online gallery. With each email reminder there’s instructions to order through me, coupon codes for ordering through me, and several of these printing options with my affiliates that I suggest as well. It is totally okay to say, “If you appreciated working with me at all I’d love it if you used one of these links when you order because it sends me a little kick back.”

When it comes to blogging I know I can blog about any one of these companies, and mix them up into various resourceful posts for my clients as well.

This is just how I roll and it’s something I’ve implemented more recently, but I’m already loving and seeing a lot of success from. This isn’t going to be for everyone, but for those who have asked I hope this post helps. Maybe you’ll find it appalling that I’d even let my clients order from Shutterfly and that’s okay too. I get it. We all run our businesses differently and do what works best for us and this has been an amazing way to but a cherry on top of the cake of business income.

If you want to know how to become an affiliate for a lot of these companies you can head right over to Share a Sale, which is a website that can connect you to all kinds of companies to start doing affiliate sales. All of these except Millers are listed on there and you can even use my link to sign up with Share a Sale and hey it sends me a little love too (note the disclaimer)! Here’s a link to Miller’s information about affiliate sales.

12 Tools to Rock Your Photography Business This Year

12 Tools to Rock Your Photography Business This YearDisclosure: This post contains affiliate links, which means Photography Awesomesauce receives commission if you make a purchase using affiliate links.

Hey hey! Today I put together a list of some of my favorite tools I use to rock my photography business daily. Everything from gear related tools to business tools. If you’re really looking for a way to level up your business this year and take something that’s a weakness for you (maybe it’s social media) having the tools available to help you make it a strength can make a huge difference in your business.

I’m not saying you need to run out and buy all these things right now. Everyone has a budget for your business, but I strongly encourage each of you to sit down and figure out what you’re strengths and weaknesses are when it comes to business and how you can use one of these tools to make a weakness into a strength. I’ve always been a believer in investing in your business and looking at these types of purchases as an investment that lets me get my life back and do a better job for my clients.

  1. Fundy Designer – Fundy is an album design software program – primarily. The cool thing is that Fundy has also come out with software to help you design wall galleries for your clients, or to help you collage blog posts and more. If you’re going to invest in some software to automate processes like album design Fundy is simply the best there is out there.
  2. Pixifi – Pixifi is my favorite tool for studio management. I run all my contracts and payments digitally through Pixifi, but it also automates my client reminders and communications as well, which means I get to take back my life and let Pixifi do the hard work for me so I can enjoy more time with family or getting out and shooting!
  3. Made in the Lab – If you haven’t heard of my new business venture with my business partners, Rachael and Jason, then you need to get over and read all about it. Made in the Lab is a web design focused company. We’re dedicated to creating affordable website templates for creative business owners like photographers. If you need a professionally designed website but typically can’t afford all the high fees associated with purchasing a template to design one, well look no further. You can grab a template for only $60.
  4. Showit5 – Showit5 is a brand new website design platform geared specifically toward photographers. It’s all about simple drag and drop website creation, no need to know how to code! Right now Showit5 is invite only based, but you can grab an invite for free from Made in the Lab over here.
  5. Lens Flipper – The Lens Flipper might be my favorite new thing I’ve found at WPPI this past year! If you’re a photographer then you probably know exactly what I’m talking about when you want to switch lenses and you just don’t have enough hands, or a place to set down a lens to do it properly. The lens flipper is a little attachment cap so you don’t have to worry about swapping lenses and having extra hands. It’s so cool. I was able to use it at weddings already and I’m in love. It’s incredibly helpful for swapping out lenses on the go.
  6. Holdfast Moneymaker – I struggle a lot with neck and back problems so the Holdfast Moneymaker harness system is the best way ever for me to hold my cameras. Whether you shoot with two cameras at once, or one (you can attach a lens bag on the other side to even out the weight), it’s perfect for keeping your back happy and healthy. Plus you look badass.
  7. Shootproof – Photo CDs and USBs are out for me and I love delivering photos through digital download with Shootproof. If digital download isn’t your thing that’s okay too, you can still use them as an online proofing gallery and sell prints! There are tons of reasons I could go on about why I love Shootproof, but instead you can read about how Shootproof’s automated email system can help you sell more prints, 9 reasons Shootproof is the best, and this review about Shootproof.
  8. Lens Rentals Membership – For $79 a year you can never pay shipping fees ever again from Lens Rentals. I’ve only rented a few times and it paid for itself multiple times over already. It can cost $25-50 per rental to ship, so if you plan on renting more than once a year – you already save money. Lens Rentals is also Lens Authority, a used gear sales shop. They are seriously my favorite place to buy used gear. Everything is in pristine condition and the customer service is out of this world.
  9. Professional Graphic Designer – If you’re not into templates for web design (as mentioned earlier) and you want something a little more custom then I highly recommend hiring a professional designer. I’m terrible at design myself, and having Rachael Earl on my team to custom design two websites for me this year (among other projects) has been one of the best investments in life ever. Professional design can go such a long way to making your business look professional. After all, if it doesn’t look like you invest in your business, you can’t expect your clients to as well.
  10. Coschedule – Struggle with blogging? Writing and scheduling posts in advance is an amazing way to keep up with blogging and take advantage of all its marketing benefits. One of the best ways to help me with scheduling is Coschedule. It’s a plugin for WordPress blogs that adds an editorial schedule, but most importantly, it adds a box under each blog post that allows you to schedule social media blasts in advance for after your post is scheduled to go live. It means you can automate the blogging process, write when it works best for you, and then not have to worry about remembering to post on social media about your blogs.
  11. Edgar – Speaking of social media scheduling tools, let me tell you about Edgar. Edgar is a bit pricey in terms of scheduling, but if social media is something you majorly struggle with – Edgar can also be a lifesaver. I would say it’s definitely one of the best investments I have spent in the last year. It’s a social media scheduling tool for Facebook and Twitter. Unlike Hootsuite, where you have to go in and schedule posts, Edgar allows you to create a huge library of updates and sort them into various categories. Then you can assign the categories to post at specific times of the week to specific accounts. So Edgar actually does the scheduling for you, by cycling through your library and then making the posts go live. Even though it seems pricey in terms of a monthly investment, it’s WAY cheaper than hiring a social media assistant and it makes your social media basically hands free.
  12. Schedugram – The only thing Edgar can’t do is schedule on Instagram. In fact, a lot of Instagram scheduling programs still don’t fully automate the process. They have to send a reminder to your phone to post something. You have to drop everything you’re doing to post it at the time you wanted it to go live and then who knows…you’re probably off track chasing down weird hashtags on Instagram.  Hours later you’ve lost tons of productive work time. Am I right? That’s where Schedugram is different, it schedules and fully automates the process for you, unlike Latergram. You just schedule everything by logging into your browser on your desktop and then voila – it takes care of Instagram for you and you get your editing done. Between this and Edgar, I do often feel like I’m spending a big investment on social media, but I can’t tell you enough how much I’ve also earned back from that investment in terms of followers, leads, and actual bookings…plus happier clients and a happier husband who I can actually spend time with! Here’s a blog post I wrote about Schedugram and how to actually automate your Instagram posts.

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