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Hey hey! Today I put together a list of some of my favorite tools I use to rock my photography business daily. Everything from gear related tools to business tools. If you’re really looking for a way to level up your business this year and take something that’s a weakness for you (maybe it’s social media) having the tools available to help you make it a strength can make a huge difference in your business.
I’m not saying you need to run out and buy all these things right now. Everyone has a budget for your business, but I strongly encourage each of you to sit down and figure out what you’re strengths and weaknesses are when it comes to business and how you can use one of these tools to make a weakness into a strength. I’ve always been a believer in investing in your business and looking at these types of purchases as an investment that lets me get my life back and do a better job for my clients.
- Fundy Designer – Fundy is an album design software program – primarily. The cool thing is that Fundy has also come out with software to help you design wall galleries for your clients, or to help you collage blog posts and more. If you’re going to invest in some software to automate processes like album design Fundy is simply the best there is out there.
- Pixifi – Pixifi is my favorite tool for studio management. I run all my contracts and payments digitally through Pixifi, but it also automates my client reminders and communications as well, which means I get to take back my life and let Pixifi do the hard work for me so I can enjoy more time with family or getting out and shooting!
- Made in the Lab – If you haven’t heard of my new business venture with my business partners, Rachael and Jason, then you need to get over and read all about it. Made in the Lab is a web design focused company. We’re dedicated to creating affordable website templates for creative business owners like photographers. If you need a professionally designed website but typically can’t afford all the high fees associated with purchasing a template to design one, well look no further. You can grab a template for only $60.
- Showit5 – Showit5 is a brand new website design platform geared specifically toward photographers. It’s all about simple drag and drop website creation, no need to know how to code! Right now Showit5 is invite only based, but you can grab an invite for free from Made in the Lab over here.
- Lens Flipper – The Lens Flipper might be my favorite new thing I’ve found at WPPI this past year! If you’re a photographer then you probably know exactly what I’m talking about when you want to switch lenses and you just don’t have enough hands, or a place to set down a lens to do it properly. The lens flipper is a little attachment cap so you don’t have to worry about swapping lenses and having extra hands. It’s so cool. I was able to use it at weddings already and I’m in love. It’s incredibly helpful for swapping out lenses on the go.
- Holdfast Moneymaker – I struggle a lot with neck and back problems so the Holdfast Moneymaker harness system is the best way ever for me to hold my cameras. Whether you shoot with two cameras at once, or one (you can attach a lens bag on the other side to even out the weight), it’s perfect for keeping your back happy and healthy. Plus you look badass.
- Shootproof – Photo CDs and USBs are out for me and I love delivering photos through digital download with Shootproof. If digital download isn’t your thing that’s okay too, you can still use them as an online proofing gallery and sell prints! There are tons of reasons I could go on about why I love Shootproof, but instead you can read about how Shootproof’s automated email system can help you sell more prints, 9 reasons Shootproof is the best, and this review about Shootproof. You can also take 25% off any annual plan on Shootproof if you use the code SWAILS25.
- Lens Rentals Membership – For $79 a year you can never pay shipping fees ever again from Lens Rentals. I’ve only rented a few times and it paid for itself multiple times over already. It can cost $25-50 per rental to ship, so if you plan on renting more than once a year – you already save money. Lens Rentals is also Lens Authority, a used gear sales shop. They are seriously my favorite place to buy used gear. Everything is in pristine condition and the customer service is out of this world.
- Professional Graphic Designer – If you’re not into templates for web design (as mentioned earlier) and you want something a little more custom then I highly recommend hiring a professional designer. I’m terrible at design myself, and having Rachael Earl on my team to custom design two websites for me this year (among other projects) has been one of the best investments in life ever. Professional design can go such a long way to making your business look professional. After all, if it doesn’t look like you invest in your business, you can’t expect your clients to as well.
- Coschedule – Struggle with blogging? Writing and scheduling posts in advance is an amazing way to keep up with blogging and take advantage of all its marketing benefits. One of the best ways to help me with scheduling is Coschedule. It’s a plugin for WordPress blogs that adds an editorial schedule, but most importantly, it adds a box under each blog post that allows you to schedule social media blasts in advance for after your post is scheduled to go live. It means you can automate the blogging process, write when it works best for you, and then not have to worry about remembering to post on social media about your blogs.
- Edgar – Speaking of social media scheduling tools, let me tell you about Edgar. Edgar is a bit pricey in terms of scheduling, but if social media is something you majorly struggle with – Edgar can also be a lifesaver. I would say it’s definitely one of the best investments I have spent in the last year. It’s a social media scheduling tool for Facebook and Twitter. Unlike Hootsuite, where you have to go in and schedule posts, Edgar allows you to create a huge library of updates and sort them into various categories. Then you can assign the categories to post at specific times of the week to specific accounts. So Edgar actually does the scheduling for you, by cycling through your library and then making the posts go live. Even though it seems pricey in terms of a monthly investment, it’s WAY cheaper than hiring a social media assistant and it makes your social media basically hands free.
- Schedugram – The only thing Edgar can’t do is schedule on Instagram. In fact, a lot of Instagram scheduling programs still don’t fully automate the process. They have to send a reminder to your phone to post something. You have to drop everything you’re doing to post it at the time you wanted it to go live and then who knows…you’re probably off track chasing down weird hashtags on Instagram. Hours later you’ve lost tons of productive work time. Am I right? That’s where Schedugram is different, it schedules and fully automates the process for you, unlike Latergram. You just schedule everything by logging into your browser on your desktop and then voila – it takes care of Instagram for you and you get your editing done. Between this and Edgar, I do often feel like I’m spending a big investment on social media, but I can’t tell you enough how much I’ve also earned back from that investment in terms of followers, leads, and actual bookings…plus happier clients and a happier husband who I can actually spend time with! Here’s a blog post I wrote about Schedugram and how to actually automate your Instagram posts.
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