This post that I am writing right now, which you are reading at some point in the future, was blog post number 5 I wrote in one day. At this early point in writing the blog post I had written 3,433 words exactly. None of these blog posts were checked yet for spelling and grammar. I just wrote.
You’re probably thinking, okay yeah it’d take me all friggin’ day to write five blog posts too, but here’s the kicker. I started writing at 6:38 pm on this day. As I write these very words, it’s 8:07 pm. In one and a half hours, I had written four blog posts and a portion of this one.
Some people who read Photography Awesomesauce think I’m a writer. People tell me all the time they could never do what I do and blog as much as I do. I own four businesses, and I’m supposed to be writing eight blog posts a week. Three blogs for my wedding photography business (one of them video), two blogs for Rock Your Weird, one blog for Made in the Lab, and two a week for Photography Awesomesauce. That’s a lot of writing.
The truth is, the last few months it has completely overwhelmed me and I’ve failed at it most of the time, but I know the importance of blogging, and I need to do it. So I’ve vowed to keep up with it in 2017. I knew I needed to re-evaluate what I was doing and find some new solutions to be prolific. That’s what I wanted to share with you guys today.
I know a lot of wedding photographers who know they’re supposed to blog, but they don’t because they hate writing. You wouldn’t be a photographer if you loved to write. Some people post blogs with just photos and no words because the writing part is THAT overwhelming. I’m with you. I’m not an original writer, and I’m pretty sure the past grammar mistakes and spelling errors all across this website can be a testament to that. What can I say? I’m not perfect, and I’m okay with that.
I believe anyone can write, though. You don’t need to be the next JK Rowling or JRR Tolkien (boy was he a master of words) to write for your business. What matters in blogging is the opportunity to be found by a search engine and a post with just photos and no words is a lot less likely to be found, just ask my friend Fuse over at Get Found with Fuse. She’s the best for search engine optimization (SEO) that I know. You can also join her Facebook group too! Anyway, your blog posts need to have words. It’s hard to write about our clients though and weddings without it all sounding the same. So here are a few tips for you. Also, I’d highly recommend downloading the 101 Blog Post Ideas for Wedding Photographers. These are in the format of titles, so you have something to work with right away, that’s easy to outline, and it’s written content that can blow your blog right out of the water and help you get found by wedding clients!
Here are a few tips that have completely changed how successful I am at getting my blogging done regularly, that I wanted to share with you.
1. Turn off your computer notifications. One of the best parts about living in this technological age is how connected all of our devices are to us, but also to each other. My iphone sends texts to my Mac, and they interrupt me all day long. Then there’s the email notifications, the ones from Slack from my business partners and all the other things the computer thinks I want to interrupt me. If you have notifications coming in on your computer, TURN THEM OFF RIGHT NOW. I mean it! You can get so much more work done without them. I don’t mean only blogging either. Think about how much faster you can edit without all those distractions too.
2. Download the $10 app Writeroom. I know for sure it’s available for Mac, but I can’t speak to other systems. This app is just a plain text area to type. Writeroom is where I type all my blog posts. It doesn’t spell check as I go, underline anything and it fills the entire computer screen. So all I see is my blog post. No distractions!
3. When it’s time to blog I recommend doing it in a couple of differnet phases. The first step is just writing; the second phase is copying and pasting into your blog platform, and the third phase is fixing the grammar. The best thing I’ve ever done for my blogging and writing is just to sit down, open WriteRoom and just write. Don’t think about spelling, don’t think about grammar. Don’t hit that delete or backspace button at all. Just sit down and write as if you were having a conversation with your bestie and see what comes out. Once you’ve said all you need to say, then you can worry about formatting it as a blog post and fixing all the errors. Writing without distractions gives me so much clarity while writing and helps me be insanely more prolific. It takes the stress and anxiety out of worrying about saying just the right thing at the right time. This technique is a little bit like the infamous “morning pages” technique, except I do it digitally. There’s an idea with morning pages if you sit down and just write in a notebook with no technology you’ll write more. The only reason I do it digitally in Writeroom is that I can write a lot faster and writing everything by hand makes my hand hurt, and I don’t want to spend the transcribing it to my computer later.
4. Grammarly. Yes. That’s all…just kidding. Grammarly is one of the best ways I’ve spent my money lately in blogging and just general business stuff. It’s an app that corrects both your spelling and your grammar like a boss. It’s so good. I am pretty sure it’s vastly improved my writing skills without me even knowing it. You can use it for free, or, if you want to pay for a year, it’s not that expensive. The extra features in the paid version are useful for grammar. I use them all the time!
With that said now I’ve written 4,478 words officially and need to stop writing, pat myself on the back for writing five blog posts and get them copied over to WordPress, formatted and then checked with Grammarly. For the record, it’s 8:22 pm and I hope you’ve found some useful information in here!