Emma and Josh are photographers who get featured a lot on weddings blogs online. I don’t have a lot of experience in this area so I invited Emma to come and write a little bit about how it works for her. It can be a great marketing tool. If a wedding blog choses to feature your photos they will link back to your website, which can help your SEO!
There are a couple different ways to connect with blogs and submit your photography to be featured. One is the old-fashioned way – emailing them a link to a gallery or just emailing them photos. However, many blogs are now using an online service called Two Bright Lights to submit their photos and connect with blog owners. Emma has been featured many times by using their service so I’m super thankful she’s taking the time to tell us about it!!
By Emma Smith
Two Bright Lights is a website/service that helps you streamline your submission process to blogs, as well as gives you an option to share your photos directly with vendors. I personally only use it for submissions to blogs and share my photos with PASS for clients.The amazing thing about this system is everything you need to know is right online. They list ALL the blogs/Magazines and Editors ( that accept via Two Bright Lights, not every blog accepts submissions with this online service. ) They have information on who is accepting what. If you want to read more about each blog you can and Two Bright Lights gives you information as to the blogs’ publication schedule, how often they post, and how many images they post. It’s really great information.The submission process is very simple. After creating an account you can first upload photos into an album on the website. Then list all the vendors involved in a wedding or photo shoot so they are credited accordingly. A vendor you worked with might already be listed, so you can search the database to see if they are on there. If not, add them manually. Then you can move to the actual submission process.Two bright lights walks you through the submission process using various filters to narrow down who you can submit to. For example you’ll want to decide between exclusive and non-exclusive blogs. An exclusive blog will expect that you feature a certain wedding or shoot only with them and with no one else. There are categories to submit weddings/engagements/ parties/lifestyles/pets…you name it. There are also filters such as location, style, and budget. When you are finally done Two Bright Lights filters out so you get a list of blogs/magazines who are accepting those types of weddings and shoots. You can choose where you want to submit. Finally, you use the categories to break your event down with colors, cultures, themes and add in any additional information and ‘SUBMIT.’
Submissions might take as quick as 24 hours or up to 2 months. Each publication lists the time it might take, and you wait until you hear back. Two Bright Lights also shows you when your submission is under review and you will get an email if it’s accepted that includes a publication date. If you’re not accepted you may receive an email saying, “sorry not at this time.” Sometimes they list reasons and sometimes they don’t. You can then resubmit to another publication if you wish.
If you’re selected to be featured, when the publication date hits, you get an email saying your feature has been published and right from that email you can share directly to Facebook or tweet about it! THAT’S COOL!
A few tips to keep in mind…
1. Make sure you follow instructions. Most blogs want non-watermarked, single images and they request a certain amount of images. If a publication wants 100 images and you submit 40 odds are you won’t get accepted due to failure to follow instructions. So, always read up on who you are submitting to and know the rules.
2. Dont take it personally if you’re not accepted (which is hard – I speak from experience), but there are many blogs and sometimes they just have a different vision. Try, try again…
3. Being published doesn’t make you a rock star and it wont get you 10 bookings. However, it gives you exposure.
Some of my features for you to check out: