- Create a marketing calendar. This is your first step. I don’t care how it’s done. Print out a blank monthly calendar, write it in your planner, write down the months in your Evernote or a Word document. Just create a calendar somewhere right now, or at least after reading this blog post. In order to create an organized marketing plan you need a calendar. This calendar will serve as a place to make notes on what you need to do to prepare in advance for different events.
- List out holidays and events. Tons of businesses plan holiday-related sales and events. I want you to go through your calendar for the remainder of this year (or next year or wherever you are in the future reading this) and mark down any holiday you are using as a marketing opportunity for business. If you’re a photographer and you do Fourth of July mini sessions, or Halloween Costume photo sessions you need to mark down the dates and set them aside in this calendar right now. The more you plan in advance the more successful you’ll be.
- Planning! That’s what’s next. Now that you have your calendar and your dates you are holding events or need to plan marketing events around you actually have to do the work. If you have Fourth of July mini photo sessions on your calendar then you need to go in and mark the date when you are going to start marketing and selling these to your customers. If you want to get really fancy, maybe make a few notes about how you are going to do the marketing. Email, social media, fliers…you name it. This is how you build your marketing plan.
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