1. Saves Time and Effort – Instead of designing, printing and mailing out postcards or fliers you can design and email a gorgeous marketing email to remind your clients of upcoming discounts, sales or mini-sessions. When time is money it’s important to save time just as much.
2. Real Time Feedback – If you use a service like www.madmimi.com you can see who is clicking, where, and how many people are reading your emails. Mad Mimi has a free account. As long as you keep your subscribers to your email under 100 people you won’t have to pay. Seeing the feedback will help you target your emails better toward your audience.
3. More Frequent Communications – Because email marketing saves you time you’ll be able to send these emails more often. Once per month or quarterly are great timelines for a photography business.
4. Saving the planet by going paperless.
Check out www.madmimi.com and consider using email marketing as a way to keep in touch with your clients, even after their time with you is done. If you’re working in the portrait photography field it’s likely clients will come back again and again as they have new life changing events happening in their lives. You can remind them you are there and they’ve worked with you before so it would make sense to again. You can use email marketing to send out discounts on new sessions, sales on any prints in case they haven’t had a chance to order, or to announce mini sessions or events coming up in your company!
Tonight is our Photographing in Manual Mode class. If you want to learn a bit more about manual come >register< to watch it live or watch the recording later.