We all have excuses, right? You’re a mother, a single parent, a spouse, a family man, or you work another job. With all that on your plate and trying to prioritize for the things that matter most you just can’t get the editing done fast enough. Sometimes I feel like I’m drowning in editing. There are times I wish I could take forever to edit photos, but what I’ve learned over the many years of being a photographer is that the faster you can edit photos and get them back to your clients, the more you benefit as a business owner. Even though you have a thousand other things going on maybe these points can help you figure out how to edit faster. There are so many photographers who wish they could edit faster, but don’t have either the motivation or the means. I’m not here to judge. Everyone’s life is totally different. You gotta do you first and foremost at all times. However, if you’re interested in a change and you’ve been wanting to make one, maybe these tips will help give you the kick in the pants you need.
- More Print Sales – It doesn’t matter to me whether you do IPS (In Person Sales) or whether you sell online when your clients download their gallery. There’s always an opportunity to sell more prints. The sooner you can edit your photos the more excited your clients will be. I always want to hit my clients with their photos when they’re still in that euphoric week after their wedding. When they’re the happiest, relaxed and so much less stress. I love my clients, but I also know it’s the best time to end up making print sales too. If I chose to wait it out then my clients start emailing, calling and texting about their photos. They get impatient and are less likely to be excited and thus less likely to order through me.
- Happier Clients – If you’ve ever heard that saying ‘happy wife happy life’ I feel like this sometimes applies to clients too. A happy client is a happy business owner. The sooner you can get your clients their photos the happier they will be. Who doesn’t want their clients to be happy? I want mine to be as happy as humanly possible. Happy clients bring all kinds of advantages to there business owners.
- More Referrals – More referrals is a sign of a happy client. When I shortened my editing time a couple years ago one thing I noticed was how quickly my clients were to refer me, tag me on Facebook and let their friends and family know how soon they got their photos. That inevitably led to more bookings.
- Less Stress – Every photographer knows what it’s like to be suffocating under the weight of sessions upon weddings upon sessions to edit. It weighs down on you and it feels like it will NEVER end. If you can find and create ways to edit faster you get less stress. Less stress means you can take your life back. More time with family, with your kids, or spouse. More time for you.
I couldn’t write this article without leaving a couple tips on ways you can actually accomplish editing photos faster. I’m more than wiling to admit that it’s just not possible for every photographer to edit faster. That’s ok. It’s totally ok. Ultimately what matters most is that you are happy and so are your clients. Businesses are always run differently. There’s no right way to do any one thing in business. There are a million ways to do it. The way that makes you the most happy is most likely going to be the right way so don’t worry if this isn’t possible for you.
I have two big tips for accomplishing editing faster. One is to outsource your editing to a company like Shoot Dot Edit. That can be pricey and may cause you to have to raise your prices. It makes some photographers nervous. You never have to outsource though. It’s not your only option. I run four businesses. Yes. FOUR. I still edit 30-35 weddings a year on my own without outsourcing. Here’s how I manage it. When a client books a session (like engagement photos) or their wedding I don’t just mark off the day of the shoot or wedding in my calendar. I mark off an entire day in my calendar on the next week for editing. It may just be me, but I feel like I owe it to them to ensure that I’m not only making time in my calendar to photograph them, but also to edit their photos. This method doesn’t work for everyone, but it definitely has changed the way I run my business and ensures that I can make time for editing (which I do love to do myself).
I hope this article may inspire you to edit faster or give you some ideas on how to accomplish it if you’re motivated. If you need support, hit up our Facebook group, or shoot me an email! Don’t be afraid to ask for help or look for support in a community of like minded people!
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